
Hi,
I am a graphic designer transitioning into UX, with over 15 years of creative experience.
Beginnings & Discovery
My journey into product and web design began during the 2020 pandemic.
When the company’s advertising activities came to a halt, I took the initiative to lead the redesign of an e-commerce website. Working alongside a small team of developers and webmasters, we focused on improving the online store at a critical moment.
Through this experience, I discovered what truly drives me: design is not just about aesthetics — it is logical, structured, measurable, and closely tied to business outcomes.
Tangible Impact
Seeing the direct impact of design decisions on performance left a strong impression on me. It made me realize how powerful thoughtful and well-structured design can be.
Essence & Approach
Today, I am transitioning into a product designer role.
While my background spans graphic and web design, the essence of my work remains the same: connecting user needs with a company’s strengths, technologies, and services.
I enjoy simplifying complexity and transforming ideas into clear, coherent experiences.
Mission & Vision
I aim for my work to make life a little easier — by reducing user frustration and helping companies better express their value.
Ultimately, I want to be useful — to clients, teams, and users — and to have a positive impact, even a modest one, on the projects I contribute to.

Hi,
I am a graphic designer transitioning into UX,
with over 15 years of creative experience.
Beginnings & Discovery
My journey into product and web design began during the 2020 pandemic.
When the company’s advertising activities came to a halt, I took the initiative to lead the redesign of an e-commerce website. Working alongside a small team of developers and webmasters, we focused on improving the online store at a critical moment.
Through this experience, I discovered what truly drives me: design is not just about aesthetics — it is logical, structured, measurable, and closely tied to business outcomes.
Tangible Impact
Seeing the direct impact of design decisions on performance left a strong impression on me. It made me realize how powerful thoughtful and well-structured design can be.
Essence & Approach
Today, I am transitioning into a product designer role.
While my background spans graphic and web design, the essence of my work remains the same: connecting user needs with a company’s strengths, technologies, and services.
I enjoy simplifying complexity and transforming ideas into clear, coherent experiences.
Mission & Vision
I aim for my work to make life a little easier — by reducing user frustration and helping companies better express their value.
Ultimately, I want to be useful — to clients, teams, and users — and to have a positive impact, even a modest one, on the projects I contribute to.