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Printed B2B Catalog
for food ordering

Project Manager

/ Art Director

Improving Browsing Experience through Color-Coded Categories

[Context]

Wholesale catalog for Japanese restaurant chefs and procurement managers. In a busy kitchen environment, they need to place orders quickly between their shifts.

HOME

WORK

PROFILE

LANGUE

[Challenges]

Improving Browsing Experience through Color-Coded Categories

Project Manager / Art Director

Printed B2B Catalog

for food ordering

product changes often, so i had to make designs easy to modify.

wanted to enlarge photos but did not have enough space.

[Context]

Wholesale catalog for Japanese restaurant chefs and procurement managers. In a busy kitchen environment, they need to place orders quickly between their shifts.

[Results]

Achieved a 10–20% increase in sales. Positive feedback from the field confirmed that products became significantly easier to find.

[Approach]

Color-Coded Information Architecture
Linked colors to food categories (Blue for frozen, Pink for sweets, Purple for Sake, etc.) to enable intuitive navigation.

Visual-First Design
Removed Japanese text, prioritizing photos for professional chefs, and added French/Chinese subtitles to accommodate a diverse workforce.

[Challenges]

product changes often, so i had to make designs easy to modify.

wanted to enlarge photos but did not have enough space.

[Approach]

Color-Coded Information Architecture

Linked colors to food categories (Blue for frozen, Pink for sweets, Purple for Sake, etc.) to enable intuitive navigation.

Visual-First Design

Removed Japanese text, prioritizing photos for professional chefs, and added French/Chinese subtitles to accommodate a diverse workforce.

[Results]

Achieved a 10–20% increase in sales. Positive feedback from the field confirmed that products became significantly easier to find.

[Skills & Tools]

Information Architecture.

Editorial Design

Manage timeline

[Skills & Tools]

Information Architecture.

Editorial Design

Manage timeline

[Conclusion]

Through this project, I developed a flexible layout system by structuring pages on a 6×5 grid, allowing elements to shift seamlessly—similar to Figma components—when content changes.

I also took ownership of a wide range of tasks, from photographing missing products to coordinating with French and Chinese sales staff for translations. The positive feedback from the sales team reinforced my confidence that the project successfully met its goals.

[Conclusion]

Through this project, I developed a flexible layout system by structuring pages on a 6×5 grid, allowing elements to shift seamlessly—similar to Figma components—when content changes.

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I am open to new professional opportunities. Please feel free to get in touch.

@2026 portfolio Makiko DEFFIEUX

I am open to new professional opportunities.

Please feel free to get in touch.

@2026 portfolio Makiko DEFFIEUX