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Canvas Tote Bag
for retail


Visual Designer

/ Art Director


Reusable branded tote bag design for retail.

[Context]

A 1.5 Euro cotton bag designed as a recurring item for customers who forget their bags or want a souvenir.

HOME

WORK

PROFILE

[Challenges]

Reusable branded tote bag design for retail.

Project Manager / Art Director

Canvas Tote Bag
for retail

maintaining customer interest over time to keep the product fresh for regulars.

avoiding inventory risk by following the business constraint of "no seasonal motifs"

[Context]

A 1.5 Euro cotton bag designed as a recurring item for customers who forget their bags or want a souvenir.

[Results]

Maintained consistent sales as a staple item, serving as a long-term touchpoint between the brand and the customers' daily lives.

[Approach]

Iterative Design Balanced classic Japanese motifs with modern "pop" styles, changing the tone for every release to keep the product fresh for regulars.

Adaptation to Constraints Focused on timeless, endearing motifs that remain relevant year-round, satisfying both the CEO's requirements and the users' desire for "cuteness.

[Challenges]

maintaining customer interest over time to keep the product fresh for regulars.

avoiding inventory risk by following the business constraint of "no seasonal motifs"

[Approach]

Iterative Design Balanced classic Japanese motifs with modern "pop" styles, changing the tone for every release to keep the product fresh for regulars.

Adaptation to Constraints Focused on timeless, endearing motifs that remain relevant year-round, satisfying both the CEO's requirements and the users' desire for "cuteness.

[Results]

Maintained consistent sales as a staple item, serving as a long-term touchpoint between the brand and the customers' daily lives.

[Skills & Tools]

  • Illustration

  • Pattern Design

  • Trend Analysis

[Skills & Tools]

  • Illustration

  • Pattern Design

  • Trend Analysis

[Conclusion]

I proposed improving the quality to sell them as a product, like other successful stores, but i respected the ceo’s policy to keep them as a low-cost alternative to plastic bags. so, we continued selling them at cost.

[Conclusion]

I proposed improving the quality to sell them as a product, like other successful stores, but i respected the ceo’s policy to keep them as a low-cost alternative to plastic bags. so, we continued selling them at cost.

I am open to new professional opportunities.

Please feel free to get in touch.

@2026 portfolio Makiko DEFFIEUX

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I am open to new professional opportunities. Please feel free to get in touch.

@2026 portfolio Makiko DEFFIEUX

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