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Paper Shopping Bag

Visual Designer

/ Art Director

Branded paper bag design for retail points of sale.

Context

Designed for a second store specializing in sake to encourage gift purchases and improve the brand's visibility on the street.

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WORK

PROFILE

LANGUE

Challenges

Branded paper bag design for retail points of sale.

ProjeVisual Designer / Art Director

Paper shopping Bag

Traditional bags were not strong enough for heavy bottles, often leading to accidents like the bottom falling out in rainy weather.

Needed to balance a premium feel suitable for gifts with a brand image that represents "japan."

Context

Designed for a second store specializing in sake to encourage gift purchases and improve the brand's visibility on the street.

Results

The bags were highly appreciated during the campaign, with the striking visual contrast effectively strengthening the store's identity.

Approch

Structural Reliability

personally contacted specialized manufacturers for beverage packaging and handled the entire process from obtaining quotes for the ceo to final printing.

Iconic Visuals

used a high-contrast palette of "adzuki" (brand color) and white with traditional japanese motifs, ensuring the brand is instantly recognizable when customers carry the bag.

Challenges

Traditional bags were not strong enough for heavy bottles, often leading to accidents like the bottom falling out in rainy weather.

Needed to balance a premium feel suitable for gifts with a brand image that represents "japan."

Approch

Structural Reliability

personally contacted specialized manufacturers for beverage packaging and handled the entire process from obtaining quotes for the ceo to final printing.

Iconic Visuals

used a high-contrast palette of "adzuki" (brand color) and white with traditional japanese motifs, ensuring the brand is instantly recognizable when customers carry the bag.

Results

The bags were highly appreciated during the campaign, with the striking visual contrast effectively strengthening the store's identity.

Skills & Tools

Graphic Design

Illustration

Time Management

Skills & Tools

Graphic Desig
Illustration

Time management

Conclusion

This project taught me that a bag is an essential part of the sake-buying experience. After seeing accidents where paper bags failed in the rain, I realized how vital it is for a designer to empathize with the user's journey and proactively solve potential problems before they happen.

Conclusion

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I am open to new professional opportunities.

Please feel free to get in touch.

@2026 portfolio Makiko DEFFIEUX

I am open to new professional opportunities. Please feel free to get in touch.

@2026 portfolio Makiko DEFFIEUX