Paper Shopping Bag

Visual Designer

/ Art Director

Branded paper bag design for retail points of sale.

[Context]

Designed for a second store specializing in sake to encourage gift purchases and improve the brand's visibility on the street.

HOME

WORK

PROFILE

LANGUE

[Challenges]

Branded paper bag design for retail points of sale.

ProjeVisual Designer / Art Director

Paper shopping Bag

Traditional bags were not strong enough for heavy bottles, often leading to accidents like the bottom falling out in rainy weather.

Needed to balance a premium feel suitable for gifts with a brand image that represents "japan."

[Context]

Designed for a second store specializing in sake to encourage gift purchases and improve the brand's visibility on the street.

[Results]

The bags were highly appreciated during the campaign, with the striking visual contrast effectively strengthening the store's identity.

[Approach]

Structural Reliability. personally contacted specialized manufacturers for beverage packaging and handled the entire process from obtaining quotes for the ceo to final printing.

Iconic Visuals. used a high-contrast palette of "adzuki" (brand color) and white with traditional japanese motifs, ensuring the brand is instantly recognizable when customers carry the bag.

[Challenges]

Traditional bags were not strong enough for heavy bottles, often leading to accidents like the bottom falling out in rainy weather.

Needed to balance a premium feel suitable for gifts with a brand image that represents "japan."

[Approach]

Structural Reliability personally contacted specialized manufacturers for beverage packaging and handled the entire process from obtaining quotes for the ceo to final printing.

Iconic Visuals used a high-contrast palette of "adzuki" (brand color) and white with traditional japanese motifs, ensuring the brand is instantly recognizable when customers carry the bag.

[Results]

The bags were highly appreciated during the campaign, with the striking visual contrast effectively strengthening the store's identity.

[Skills & Tools]

Graphic Design
Illustration
Time management

[Skills & Tools]

Graphic Desig
Illustration

Time management

[Conclusion]

This project taught me that a bag is an essential part of the sake-buying experience. After seeing accidents where paper bags failed in the rain, I realized how vital it is for a designer to empathize with the user's journey and proactively solve potential problems before they happen.

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[Conclusion]

I am open to new professional opportunities.

Please feel free to get in touch.

@2026 portfolio Makiko DEFFIEUX

I am open to new professional opportunities. Please feel free to get in touch.

@2026 portfolio Makiko DEFFIEUX