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Product Packaging

Packaging Design

/ Art Director


Packaging design for OEM (Original Equipment Manufacturer) products.

[Context ]

Designed private brand (oem) packaging for premium bonito dashi, aiming for an authentic and high-quality feel.

HOME

WORK

PROFILE

[Challenges]

Packaging design for OEM (Original Equipment Manufacturer) products.

Packaging Designer / Art Director

Product Packaging

Budget constraints limited the label to only 2-color printing and a smaller design area than originally planned.

[Context]

Designed for a second store specializing in sake to encourage gift purchases and improve the brand's visibility on the street.

[Results]

Created a strong, "reassuring" presence on the shelf that signaled reliability and premium quality to customers.

[Challenges]

Budget constraints limited the label to only 2-color printing and a smaller design area than originally planned.

[Approach]

Visual hierarchy Maximized the bonito illustration to ensure the product's essence was instantly clear despite the limited space.

Typography Selected edo-inspired fonts to evoke a sense of tradition and craftsmanship without needing additional colors.

[Skills & Tools]

  • Graphic Design

  • Illustration

  • Time management

[Approach]

Visual hierarchy Maximized the bonito illustration to ensure the product's essence was instantly clear despite the limited space.

Typography Selected edo-inspired fonts to evoke a sense of tradition and craftsmanship without needing additional colors.

[Results]

Created a strong, "reassuring" presence on the shelf that signaled reliability and premium quality to customers.

[Skills & Tools]

  • Graphic Design

  • Illustration

  • Time management

[Conclusion]

This project proved that a clear visual hierarchy can overcome physical constraints. by limiting the label to two colors, I achieved a sense of tradition and authenticity. As an established store in paris with 50 years of history, the brand has an incredible foundation of quality. This experience gave me the confidence that by forming a dedicated brand development team and strategically strengthening design, the company can unlock significant new business opportunities.

[Conclusion]

This project proved that a clear visual hierarchy can overcome physical constraints. by limiting the label to two colors, I achieved a sense of tradition and authenticity. As an established store in paris with 50 years of history, the brand has an incredible foundation of quality. This experience gave me the confidence that by forming a dedicated brand development team and strategically strengthening design, the company can unlock significant new business opportunities.

I am open to new professional opportunities.

Please feel free to get in touch.

@2026 portfolio Makiko DEFFIEUX

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I am open to new professional opportunities. Please feel free to get in touch.

@2026 portfolio Makiko DEFFIEUX

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