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Greeting Card
for wholesale partner


Visual Designer

/ Art Director


B2B seasonal greeting card design for corporate clients.

[Context ]

Annual greeting card for wholesale partners to maintain business relationships during the holiday season.

HOME

WORK

PROFILE

[Challenges]

B2B seasonal greeting card design for corporate clients.

Visual Manager / Art Director

Greeting Card
for wholesale partner

How to stand out among the dozens of cards a partner receives while conveying warmth and gratitude.

[Context ]

Annual greeting card for wholesale partners to maintain business relationships during the holiday season.

[Approch]

Emotional Design Focused on "delight" and "comfort," using the zodiac motif and the brand's signature Azuki color to evoke a sense of familiarity and joy.

[Results]

Received positive feedback from the sales team, who noted that the design was excellent and would surely make the clients feel happy and appreciated. find.

[Challenges]

How to stand out among the dozens of cards a partner receives while conveying warmth and gratitude.

[Skills & Tools]

  • Graphic Design

  • Illustration

  • Time management

[Conclusion]

During the production of the 2024 card, management decided to switch to e-mail greetings starting next year. For a graphic designer, this was one of the projects where i could be playful. While the joy of receiving a physical letter remains unchanged, it is bittersweet to see such intangible emotional communication fade away in a commercial context. Yet, i realize that if i were the client, my priority would be for the work to be done perfectly. This shift is a reflection of the times, highlighting the balance between emotional value and practical business efficiency.

[Approch]

Emotional Design Focused on "delight" and "comfort," using the zodiac motif and the brand's signature Azuki color to evoke a sense of familiarity and joy.

[Results]

Received positive feedback from the sales team, who noted that the design was excellent and would surely make the clients feel happy and appreciated.

[Skills & Tools]

  • Graphic Design

  • Illustration

  • Time management

[Conclusion]

During the production of the 2024 card, management decided to switch to e-mail greetings starting next year. For a graphic designer, this was one of the projects where i could be playful. While the joy of receiving a physical letter remains unchanged, it is bittersweet to see such intangible emotional communication fade away in a commercial context. Yet, i realize that if i were the client, my priority would be for the work to be done perfectly. This shift is a reflection of the times, highlighting the balance between emotional value and practical business efficiency.

I am open to new professional opportunities.

Please feel free to get in touch.

@2026 portfolio Makiko DEFFIEUX

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I am open to new professional opportunities. Please feel free to get in touch.

@2026 portfolio Makiko DEFFIEUX

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